BrandRamp.
09 — Marketplace

Your brand on Amazon, run by people who treat it like a P&L instead of a dashboard.

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You're here because

We'd bet one of these is yours.

Three moments we hear on almost every first call about amazon management. If one of them landed, that's usually where we'd start.

  • Amazon is your second-biggest channel and nobody in the building can explain last month.

    Revenue moved. You do not know whether it was a price change, a stockout, a competitor coupon, or an ad budget that quietly doubled. The channel is big enough to matter and opaque enough to be unmanageable.

    01 · Material revenue · zero visibility

  • You pay a percentage of ad spend to someone whose main deliverable is a slide deck.

    The incentive is backwards and everyone knows it. Spend goes up, the fee goes up, and the conversation stays on ACOS in a chart instead of contribution margin on a unit. Nobody has touched your listings in nine months.

    02 · Reporting theater · not operating

  • You have been about to launch on Amazon for four straight quarters.

    Every time it comes up, someone raises pricing conflict, or the DTC store, or the resellers already listing your product without asking. So it goes back on the list, and the resellers keep the sale.

    03 · Stalled launch · someone else profiting

If any of that landed, we're cooking the same dish.

Two doors

Amazon is a different problem depending on whether the channel already exists. We run both, but the first ninety days look nothing alike, so we do not pretend otherwise.

Door one

You already sell on Amazon

The channel exists. It just is not being run.

We take the account as it is: the messy catalog, the duplicate ASINs, the campaigns nobody has restructured since launch. Then we put an operator on it. The first ten days are a teardown, not an onboarding call.

  • Full teardown: catalog, listings, ads, inventory, account health
  • Listing and A+ rebuild against how buyers actually search
  • Ad architecture rebuilt around TACOS and contribution margin
  • Reseller and hijacker sweep, Buy Box defended daily
  • Weekly operating scoreboard, the same one we run from

Door two

You are not on Amazon yet

Everything you are afraid of is a decision, not a mystery.

Pricing conflict, cannibalization, resellers, MAP. These are the reasons brands stall for years, and every one of them is answerable before a single listing goes live. We answer them first, in writing.

  • Category, price ladder, and unit economics modeled pre-launch
  • Brand Registry and IP protection stood up first, not later
  • Catalog architecture: parents, children, variations, done once
  • Launch sequence with a realistic review-velocity plan
  • MAP and pricing policy that protects the DTC store
Mise en place

The ingredients laid out before we cook.

The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.

Seller Central
Vendor Central
Amazon Ads
Amazon DSP
Brand Registry
Helium 10
  • Seller Central
  • Vendor Central
  • Amazon Ads
  • Amazon DSP
  • Brand Registry
  • Helium 10
What's in the dish

Catalog, listings, A+ content, Brand Store, advertising, inventory, reviews, and the Buy Box, operated end to end. Your brand shows up on Amazon the way it shows up everywhere else, and someone is finally accountable for what the channel actually earns.

  • Seller Central or Vendor Central operated end to end

  • Listings, A+ content, and Brand Store rebuilt for conversion

  • Sponsored Products, Brands, Display, and DSP under one TACOS target

  • Inventory, Buy Box, and account health watched daily

This week, this dish

Two-week cycles. Real surfaces every Friday. You always know which stove we're on.

  1. Week 01

    Source

    Teardown and access

    • Account health, open cases, and suppressed listings triaged
    • Catalog export: every ASIN, variation, and duplicate mapped
    • Ad structure, search-term waste, and a real TACOS baseline
    • Unit economics per ASIN: fees, freight, COGS, contribution

  2. Weeks 02–03

    Prep

    Catalog and creative rebuild

    • Keyword and indexation map built from actual search-term data
    • Titles, bullets, and backend terms rewritten for buyers and the index
    • A+ modules, Brand Store, and image stack designed on-brand
    • Video and comparison modules where the category rewards them

  3. Weeks 04–06

    Cook

    Ads restructured, listings shipped

    • Campaign architecture rebuilt across Sponsored Products, Brands, Display
    • Harvest-and-negate loop running weekly, not quarterly
    • Budget moved to the ASINs that actually carry margin
    • DSP layered in only once the catalog earns it

  4. Week 07

    Plate

    The operating rhythm

    • Weekly scoreboard: revenue, TACOS, Buy Box %, sessions, conversion
    • Inventory forecast wired to real lead times
    • Alarms on account health, suppressions, and Buy Box loss
    • Case-management SLA so Seller Support stops being your problem

  5. Weeks 08+

    Serve

    Run it like an owner

    • Daily operation: pricing, inventory, cases, ads, reviews
    • Monthly business review against contribution margin, not vanity ACOS
    • Roadmap: new ASINs, variations, bundles, Subscribe & Save
    • International marketplaces once the domestic engine is clean
Investment

There is no rate card on this dish, and any agency that quotes you one before seeing your catalog is guessing. The number depends on catalog size, category, how many marketplaces you sell in, and how much ad spend sits under management. We quote after the teardown, when the number is honest.

  • Start here

    The Teardown

    10 days

    fixed scope

    A complete audit of the account, catalog, advertising, and unit economics, ending in a prioritized ninety-day plan. Yours to keep and act on with or without us, and the only way either of us can price the real work honestly.

  • Most ordered

    The main

    Room Service

    Monthly

    6-month minimum

    The whole channel operated end to end: catalog, listings, creative, advertising, inventory planning, reviews, Buy Box, and account health. One flat monthly fee. Never a percentage of your ad spend.

    See on the menu

  • Cold start

    The Launch

    Per launch

    then monthly

    For brands not on Amazon yet. Category and pricing modeling, Brand Registry, catalog architecture, creative, and a staged launch, then we operate it. Quoted once the modeling is done and the risk is actually known.

  • Partnership

    The House Cut

    Sell-through

    commissioned

    A reduced base fee plus an agreed commission on the sell-through we grow above an established baseline. A share of what actually sells, never a share of what you spend. We offer it selectively, where the margin, the inventory position, and the category make the bet fair on both sides, and we will tell you plainly when yours does not.

No rate card on this one. Quoted in writing after the teardown, before anything starts.

What you bring

The counter-prep. Light list — heavy when missing.

We can operate almost all of it. These are the pieces only you can hand over. Missing any one of them stalls week one:

  • 01Admin access to Seller Central or Vendor Central, not a shared login
  • 02Brand Registry enrollment, or the trademark we can enroll it with
  • 03Current ASIN list with COGS and landed freight per unit
  • 04Inventory position and lead times from your 3PL or factory
  • 05Brand guidelines plus any existing photography and video
  • 06One decision-maker who can approve a price change without a committee
No case study here yet

We are not going to put a fabricated Amazon case study on this page. We have not run one long enough to show you a number we would stand behind, and the internet has plenty of invented metrics already. Here is the adjacent work the operating model comes from.

What we will stand behind: the operating model above, the teardown that starts it, and a scoreboard you can check yourself in Seller Central any day of the week.

Adjacent proof

The work this operating model came from.

Different channels, same discipline. Judge the method on these, then judge us on your own teardown.

The Recipe — universal

From a one-week audit to a full build, the cadence is the same.

  1. 01 · Source

    Discover

    Audit current state, identify the highest-leverage moves, set the scoreboard.

  2. 02 · Prep

    Architect

    Map the system: content model, data flows, integrations, agents, evals.

  3. 03 · Cook

    Build

    Ship in two-week increments. You see real surfaces, not slide decks.

  4. 04 · Plate

    Launch

    Quality bar: performance, accessibility, brand voice, schema, observability.

  5. 05 · Serve

    Scale

    Operate, measure, and compound — or hand off a system your team can run.

Stop us if you've thought any of this

We've heard it. Here's the real talk.

The three doubts that come up on every first call about amazon management. You're not the first to think them — and you're not wrong to.

  • You've thought

    “We already have an Amazon agency.”

    Real answer

    Then ask them two questions: when did you last rewrite a listing, and what is our contribution margin per unit after fees and freight. If the answers are a shrug and a blank look, you have a reporting vendor, not an operator. And the percentage-of-ad-spend model pays them more when you spend more. That is not a partnership, it is a meter.

  • You've thought

    “Amazon will cannibalize our DTC store.”

    Real answer

    Some of it will, and pretending otherwise is how brands lose four years to this argument. Here is the part that gets skipped: the buyer typing your brand into Amazon is going to buy from someone. Today that someone is a reseller who bought you wholesale, or the competitor paying for your branded search. Cannibalization you control beats revenue you hand to a stranger.

  • You've thought

    “Amazon is a race to the bottom.”

    Real answer

    It is, if you show up with a bare listing and compete on price. Brand-registered catalogs with real A+ content, a Brand Store, video, and defended pricing do not play that game. The race to the bottom describes unmanaged catalogs, not the channel.

Got a fourth? Bring it to the call.

Asked & plated

Most-asked, here.

Seller Central or Vendor Central?
+
Both. Most brands we take on are 3P on Seller Central, which is where the control is. If you are 1P on Vendor Central we will operate it, and we will tell you honestly whether a hybrid or a move to 3P would earn you more margin.
Do you charge a percentage of ad spend?
+
No. A percentage of spend pays us more when we spend more of your money, which is exactly the wrong incentive for a channel where the goal is contribution margin, not volume. If you want shared upside, we structure it as commissioned sell-through instead: a share of what actually sells, measured against an agreed baseline. That is a bet on your catalog rather than a tax on your budget.
Who owns the account and the data?
+
You do, always. We operate inside your Seller Central under your own user permissions. Never a shared login, never an account we hold. If we part ways, you keep the catalog, the creative, the campaign structure, and the reporting. Nothing leaves with us.
Do you handle FBA logistics and shipping?
+
We plan and manage replenishment, shipment creation, and the case work when Amazon loses or mis-receives inventory. We are not your 3PL and we do not touch freight. We work with whoever already does, and we will tell you if they are the reason you keep going out of stock.
Pairs well with

The rest of the menu.

Yes Chef.

Let us run the marketplace.

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