Investors asked about AI last quarter. They'll ask again next quarter. The feature is on the roadmap. The eng team is heads-down on the previous quarter's commitment. Meanwhile a competitor you've never heard of just got named in ChatGPT for your category. Let's fix all three.
We'd bet one of these is yours.
Three moments we hear in almost every first call. Tell us if one of them landed — that's usually where we'd start.
The AI feature has been on the roadmap for three planning cycles.
Two engineers are excited about it. One is skeptical. Nobody on go-to-market has touched it. Investors asked last quarter. They'll ask again next quarter.
01 · Roadmap · not roadmap-shipped
Your demo flow is a contact form and a 36-hour delay.
Buyers who fill it out have already pinged two competitors. The qualified ones are gone by the time your AE replies. Your funnel data calls it a 'show-rate problem.' It's a speed problem.
02 · Demo qualification · leaking
You're invisible in answer engines.
ChatGPT named three competitors when asked for 'best [your category]' yesterday. One was your direct competitor. One was a Series A you've never heard of. The third no longer exists. You weren't on the list.
03 · Category invisibility
If any of that landed, you're in the right kitchen.
The ingredients laid out before we cook.
The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.
- Next.js
- Vercel AI SDK
- Claude
- Postgres
- Stripe
- PostHog
Three things that stop being your problem.
No longer your job
01
The AI feature on the roadmap ships in 6 weeks, not 6 months
Production-grade build with the evals, observability, and guardrails the board will actually ask about. Your engineers go back to the roadmap they're already late on.
Plated by
AI Applications
No longer your job
02
Your demo flow stops being a contact form and a 36-hour delay
Site agent qualifies, books, and routes every demo — with a real audit trail. Show-rate goes from 'we have a leaky funnel' to 'we have a real funnel'.
Plated by
AI Agents
No longer your job
03
You get named in answer engines for your category
Citation engineering for new categories. When investors and buyers ask Perplexity for 'best [your category]', you're the first name — not the third.
Plated by
GEO
What changes — between now and 90 days from now.
How the week runs.
- AI features on the roadmap for two quarters, none in prod
- Manual qualification of every inbound demo request
- Invisible in ChatGPT / Perplexity for your category
- No evals or observability around the AI you have shipped
How the week runs after.
- Production AI surface with regression evals + trace observability
- Site agent qualifies and routes every demo, with a real audit trail
- Cited by name in answer engines for category queries
- Operations layer your next funding round can actually point at
We've heard it. Here's the real talk.
The three doubts that come up on every first call. You're not the first person to think them. You're also not wrong to.
You've thought
“We have engineers. Can't we build this in-house?”
Real answer
You can. Most teams that try take 3-4 months and ship without evals. We ship in 6 weeks with evals, observability, and a clean hand-off — so your engineers go back to the roadmap they were already late on.
You've thought
“We're pre-revenue. The spend feels heavy.”
Real answer
The site agent + scorecard is $8.5K and replaces an SDR. The eval suite ($4.5K) makes your existing AI features investable. Start there. Most teams pay back inside one fundraising cycle.
You've thought
“We're not ready to commit to an AI vendor long-term.”
Real answer
You're not. Everything we build is yours — clean repo, runbooks, evals, monitoring. We can stay on retainer, or you can take it and walk. No lock-in, by design.
Got a fourth? Bring it to the call.
“They shipped the AI feature our team had on the roadmap for two quarters in six weeks. More importantly, they built the eval suite that makes us comfortable iterating on it.”
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B2B SaaS · Series A · DevTools
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