Recipe №02
The answer-engine takeover
DevTools · PLG · 20-person team
Cited by ChatGPT in our category in 8 weeks.
Result
1st
named brand cited by ChatGPT for the category query
The brief
PLG DevTools team watching competitors get named by ChatGPT while their (better) product was invisible. The brief: be the cited brand inside 60 days.
From the kitchen
Prep time
8 weeks
Serves
20-person team
Heat
Medium
Status
Plated
Ingredients
- 01Schema + llms.txt strategy
- 02Citation-engineering content (12 pieces)
- 03Comparison + FAQ pages structured for AI ingestion
- 04Weekly probe automation across 25 category queries
Instructions
01
Probed the four major answer engines for category share-of-voice.
02
Restructured the docs + comparison pages to be the answer.
03
Rolled out llms.txt + missing schema across the property.
04
Tracked named citations weekly, tuned content until the engine name-checked us.
The pickup
First named cite landed in week 6, holding through model upgrades. Inbound from 'how did you find us?' answers shifted from Google to 'ChatGPT told me'.
- GEO
- SEO
Cooked by BrandRamp.