Agents that book meetings, qualify leads, and run plays.
We'd bet one of these is yours.
Three moments we hear on almost every first call about ai agents. If one of them landed, that's usually where we'd start.
Your demo flow is a contact form and a 36-hour delay.
Buyers who fill it out have already pinged two competitors. The qualified ones are gone by the time your AE replies. Your funnel data calls it a 'show-rate problem'. It's a speed problem.
01 · First-touch · too slow
Your customer support inbox is buried.
Tickets pile, the queue grows, churn happens at the edges. Half the questions could be answered by a doc on your site. The other half cool while your CS lead is at lunch.
02 · CS bottleneck · daily
Every new hire takes 90 days to ramp.
Onboarding by tribal knowledge. The same five questions asked across every new hire's first month. The senior people lose half a day a week answering them — and the new hires still feel lost.
03 · Onboarding tax · permanent
If any of that landed, we're cooking the same dish.
The ingredients laid out before we cook.
The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.
- Claude
- Vercel AI SDK
- Vercel KV
- Cal.com
- HubSpot
- Slack
Production agents with tool calls, memory, and human-in-the-loop. Deployed on your site, in your CRM, or inside your product.
Custom tool-use design
Memory + escalation paths
Brand-voice prompts + evals
CRM, calendar, and inbox integration
Two-week cycles. Real surfaces every Friday. You always know which stove we're on.
Week 01
Source
Use case + tool design
- What the agent should do — written as concrete tool calls
- Escalation rules: when to hand off to a human
- Success metrics: response time, qualification accuracy, etc.
Week 02
Prep
Prompts + evals + memory
- Brand-voice system prompt + tool-calling architecture
- Memory strategy (Vercel KV / Upstash / persistent)
- Regression eval suite stood up before any code lands
Weeks 03–05
Cook
Build + integrations
- Agent + tools deployed to staging
- CRM, calendar, inbox integrations wired
- Human-in-the-loop checkpoints for high-stakes actions
Week 06
Plate
Deploy + tune
- Production launch behind a feature flag
- First-week traffic monitored in real time, prompts tuned daily
- Evals re-run nightly
Weeks 07+
Serve
Operate + expand
- Quarterly model upgrades + prompt retests included on retainer
- New tool calls / new surfaces added as you grow
Agent builds are scoped — pricing depends on surface count and tool complexity. Most teams start with one agent, prove the lift, expand.
Starter
Site agent (the one on this site)
$8,500
/ one-time + ongoing
Configured for your services + your CRM. Most install in under two weeks.
See on the menu- Most ordered
Main
The Sous Chef
from $18,000
/ 4–8 week engagement
Production agent with custom tool calls, memory, evals, and human-in-the-loop. Deployed on whichever surfaces matter.
See on the menu Pair
+ The Prep Line (Automations)
from $14,000
/ combined monthly
The agent decides; the automations execute. The pair that replaces the most expensive operational hires.
Every engagement is quoted before it's confirmed. These are starting points, not contracts.
The counter-prep. Light list — heavy when missing.
Agents are only as good as the access they have. Bring:
- 01Credentials for the systems the agent will act in (CRM, Cal, Slack, etc.)
- 02Knowledge base / FAQs / docs the agent should ground in
- 03Brand voice doc — agents are the loudest brand surface you've shipped
- 04Escalation rules: who gets the ping when the agent hands off
- 05An ops owner for the first 2 weeks of tuning
The team built the agent that now handles every inbound demo request. It books, qualifies, and hands off cleaner than my SDR did — and the audit trail means I sleep at night.
Head of Growth
Marketplace · Series B
From a one-week audit to a full build, the cadence is the same.
01 · Source
Discover
Audit current state, identify the highest-leverage moves, set the scoreboard.
02 · Prep
Architect
Map the system: content model, data flows, integrations, agents, evals.
03 · Cook
Build
Ship in two-week increments. You see real surfaces, not slide decks.
04 · Plate
Launch
Quality bar: performance, accessibility, brand voice, schema, observability.
05 · Serve
Scale
Operate, measure, and compound — or hand off a system your team can run.
We've heard it. Here's the real talk.
The three doubts that come up on every first call about ai agents. You're not the first to think them — and you're not wrong to.
You've thought
“Agents hallucinate. We can't put one on our site.”
Real answer
Tool-bound agents don't hallucinate — they can only act through defined tools. Plus regression evals on every release. Plus human-in-the-loop for high-stakes actions. The agent we'd build for you has more guardrails than your last junior hire.
You've thought
“Customers don't want to talk to an AI.”
Real answer
They want their question answered fast. The agent handles routine, escalates the real ones in under 15 seconds. Net result: higher CSAT, not lower. The data on this is overwhelming once you ship it.
You've thought
“Our use case is too specific for an agent.”
Real answer
That's exactly when custom agents beat chatbots. Off-the-shelf is for off-the-shelf use cases. The more specific your workflow, the more leverage a tool-bound agent gives you over a generic LLM call.
Got a fourth? Bring it to the call.
Most-asked, here.
- What's the difference between an agent and a chatbot? +
- A chatbot answers. An agent acts. Our agents have tool calls, persistent memory, and human-in-the-loop escalation — they book the meeting, write to the CRM, send the follow-up, and know when to hand off to a human.
- Where do you deploy agents? +
- On your site, in your CRM, inside Slack, on WhatsApp, in your product. The agent core is portable — we wire the surfaces it lives on.
- How do you prevent agent hallucinations? +
- Tool-bound architectures (the agent can only act through defined tools), grounded retrieval, deterministic guardrails, and regression evals on every release. Plus human-in-the-loop confirmation for high-stakes actions.
The rest of the menu.
01 — Foundation
The Centerpiece
/ Custom Websites
See dish02 — Identity
The Plating
/ Brand & Design
See dish03 — Search
The Visibility Course
/ SEO
See dish04 — Generative Search
The Answer Engine Plate
/ GEO
See dish05 — Direct
The Direct Line
/ Email Campaigns
See dish06 — Product
The Signature Dish
/ AI Applications
See dish07 — Operations
The Prep Line
/ AI Automations
See dish
Yes Chef.
See the agent play.
2 minutes · no email gate