An AI-native website built around the way your customers actually arrive in 2026.
We'd bet one of these is yours.
Three moments we hear on almost every first call about custom websites. If one of them landed, that's usually where we'd start.
Your last rebuild took 9 months and shipped already feeling dated.
The agency model doesn't ship at your team's pace. By launch, the home page screenshot in your pitch deck looked exactly like 2022 — and the AI agents your competitors put on theirs got there first.
01 · Agency velocity · slower than the market
Your marketing team files a Jira ticket to change a headline.
Every copy edit is an engineering ask. Every page is a backlog item. The site that's supposed to compound for marketing is gated by the team it's supposed to free up.
02 · Eng-bottlenecked marketing surface
You looked at three competitor sites this quarter. They all had AI agents on the homepage.
Yours doesn't. Yours also doesn't load in under 4 seconds on mobile. The space moved while your site sat — and the buyer comparing the three of you noticed.
03 · Falling behind · publicly
If any of that landed, we're cooking the same dish.
The ingredients laid out before we cook.
The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.
- Next.js
- Tailwind v4
- Vercel
- Sanity CMS
- Framer Motion
- Vercel AI SDK
Custom-built sites designed for the new front page — answer engines, AI agents, conversion. Not a template, not a theme. Same engineering quality as our AI builds, applied to your brand's most visible surface.
Next.js + Tailwind + motion architecture
AI agent + scorecard embedded by default
Schema + GEO baked in, not bolted on
Sub-1s LCP on mobile, accessibility-tested
Two-week cycles. Real surfaces every Friday. You always know which stove we're on.
Week 01
Source
Brand + content + structure discovery
- Information architecture workshop
- Brand voice + visual language confirmation
- Conversion-path mapping (every CTA, every form)
Weeks 02–03
Prep
Design + content production
- Design system in Figma — components + tokens
- Copy + content production sprint
- Schema + GEO content architecture defined
Weeks 04–08
Cook
Build sprints, every two weeks
- Working surface delivered each cycle, not slides
- Motion + interaction prototyped in browser
- AI agent + scorecard embedded by default
Week 09
Plate
Launch readiness
- Lighthouse 95+ on every route, mobile + desktop
- Accessibility + cross-browser QA
- Analytics, GTM, schema validators all green
Weeks 10+
Serve
Operate or hand off
- Operating retainer (CMS support, perf monitoring, iteration)
- Or clean transfer with engineer-to-engineer week
Most clients start with the audit, then book the Centerpiece build. Bigger sites scale by surface count — quoted before confirmation.
Starter
Site & UX Audit
$4,500
/ fixed scope
Two-week teardown + prioritized rebuild plan. The fastest way to know whether we should build together.
See on the menu- Most ordered
Main
The Centerpiece
from $28,000
/ 8–12 week engagement
Custom AI-native site, embedded agent + scorecard, schema + GEO baked in, motion choreographed, sub-1s LCP target.
See on the menu Pair
+ The Plating (Brand)
from $42,000
/ combined engagement
Rebrand and rebuild in lockstep. Identity, motion, and site shipped from a single design system. The launch combo.
Every engagement is quoted before it's confirmed. These are starting points, not contracts.
The counter-prep. Light list — heavy when missing.
We bring the kitchen. Here's the prep we need on your side:
- 01Existing content / copy (we'll rewrite, not start from zero)
- 02Brand assets — logo, colours, fonts — or willingness to rebrand (see The Plating)
- 03Domain + DNS access at cutover
- 04A single decision-maker for fast approvals on each sprint
- 05Stripe / payment / CMS account access where needed
Our last redesign took nine months and shipped a site that already felt dated. They built ours in eight weeks, embedded the agent on day one, and the Lighthouse score is the best engineering metric I've ever sent investors.
Founder
Health Tech · Series B
From a one-week audit to a full build, the cadence is the same.
01 · Source
Discover
Audit current state, identify the highest-leverage moves, set the scoreboard.
02 · Prep
Architect
Map the system: content model, data flows, integrations, agents, evals.
03 · Cook
Build
Ship in two-week increments. You see real surfaces, not slide decks.
04 · Plate
Launch
Quality bar: performance, accessibility, brand voice, schema, observability.
05 · Serve
Scale
Operate, measure, and compound — or hand off a system your team can run.
We've heard it. Here's the real talk.
The three doubts that come up on every first call about custom websites. You're not the first to think them — and you're not wrong to.
You've thought
“We just rebuilt last year.”
Real answer
If 'last year' means 'before AI agents, before GEO, before answer-engine traffic mattered' — that wasn't a rebuild. That was a repaint. The web your buyers use is different now.
You've thought
“Custom is too expensive.”
Real answer
Add up your last 18 months of agency retainers, Shopify apps, Webflow plan tiers, and 'one quick fix' tickets. Most teams find one clean custom build costs less cumulatively — and ships infrastructure that actually scales.
You've thought
“We need it live in 4 weeks.”
Real answer
Eight weeks is the floor. Twelve is realistic with content ready. We don't ship rushed because the site is your most-visible engineering asset — and bad first impressions are expensive forever.
Got a fourth? Bring it to the call.
Most-asked, here.
- Do you work in WordPress, Webflow, Framer? +
- No. We build in Next.js + Tailwind on Vercel because that's where motion, agents, schema, and performance live together cleanly. We'll point you at a great Webflow or Framer team if that's the right fit for you.
- What's the CMS story? +
- Sanity by default — best editing experience, fastest hand-off. We can wire Contentful, Payload, or markdown-in-repo if you prefer. CMS choice is decided in week 1.
- Will we be able to edit the site without you? +
- Yes. Sanity gives your team a clean editor for content, the design system is documented for any developer to extend, and we hand off a Loom walkthrough at launch.
The rest of the menu.
02 — Identity
The Plating
/ Brand & Design
See dish03 — Search
The Visibility Course
/ SEO
See dish04 — Generative Search
The Answer Engine Plate
/ GEO
See dish05 — Direct
The Direct Line
/ Email Campaigns
See dish06 — Product
The Signature Dish
/ AI Applications
See dish07 — Operations
The Prep Line
/ AI Automations
See dish08 — Agents
The Sous Chef
/ AI Agents
See dish
Yes Chef.
Build the centerpiece.
2 minutes · no email gate