BrandRamp.
05 — Direct

Email programs that read like a thoughtful note — at scale.

Take the ScorecardRead your mind ↓
You're here because

We'd bet one of these is yours.

Three moments we hear on almost every first call about email campaigns. If one of them landed, that's usually where we'd start.

  • Klaviyo says your flows are converting. Your CFO sees email revenue flat YoY.

    Open rates ≠ revenue. Click rates ≠ revenue. The dashboards look fine and the line on the report is flat. Somewhere between the metric and the money, the program is leaking.

    01 · Vanity metrics · flat revenue

  • You inherited 18 flows from the previous marketing director.

    Nobody knows which ones are still running. Some send. Some don't. Some have suppression lists from 2022. The program is technical debt with a send button.

    02 · Email rot · accumulated

  • Your post-purchase flow ends after 3 emails.

    Then what? The customer just bought from you — that's the moment LTV gets built or lost. The flow just stops. They go quiet. You're back to acquisition spend to win them again.

    03 · LTV · left on the table

If any of that landed, we're cooking the same dish.

Mise en place

The ingredients laid out before we cook.

The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.

Klaviyo
Postscript
ConvertKit
Beehiiv
Resend
Claude
  • Klaviyo
  • Postscript
  • ConvertKit
  • Beehiiv
  • Resend
  • Claude
What's in the dish

Lifecycle, broadcast, win-back, nurture, abandoned-cart, post-purchase, and segmentation flows. Wired into Klaviyo, Postscript, ConvertKit, or HubSpot — written in your brand voice, gated by AI evals, measured by revenue not opens.

  • Lifecycle flow design + buildout

  • AI-personalized broadcasts with brand-voice guardrails

  • Segmentation + win-back automation

  • Revenue attribution + weekly performance reads

This week, this dish

Two-week cycles. Real surfaces every Friday. You always know which stove we're on.

  1. Week 01

    Source

    Program audit

    • Current flows + broadcast cadence + deliverability snapshot
    • Segmentation, list hygiene, attribution audit
    • Brand voice gap analysis (where the program sounds off-brand)

  2. Week 02

    Prep

    Flow architecture + voice doc

    • Lifecycle flow map — welcome, post-purchase, win-back, abandoned-cart, VIP
    • Brand-voice spec for both human and AI-generated email
    • Eval gates for AI-personalised broadcasts

  3. Weeks 03–06

    Cook

    Build, test, ship

    • New flows built and tested in your ESP (Klaviyo / Postscript / etc.)
    • First month of optimized broadcasts written + scheduled
    • Segmentation rules + suppression logic deployed

  4. Week 07

    Plate

    Performance read + hand-off

    • Revenue attribution dashboard live
    • SOP + Loom walkthrough for in-house team
    • Two-week handover with weekly check-ins

  5. Weeks 08+

    Serve

    Operate or transfer

    • Operating retainer: broadcasts + flow tuning + monthly performance read
    • Or clean transfer with documented SOPs
Investment

Email programs scale by send volume and flow count. Most clients start with the audit, then book the program once they see the rebuild plan.

  • Starter

    Email Program Audit

    $3,500

    / fixed scope

    Audit + rebuild plan + first month of optimised broadcasts. Fastest way to know if your program is leaking revenue.

    See on the menu
  • Most ordered

    Main

    The Direct Line

    from $6,500

    / monthly · 6-month min

    Lifecycle flows, AI-personalized broadcasts with brand-voice guardrails, segmentation, attribution. Revenue measured weekly.

    See on the menu

  • Pair

    + The Sous Chef (Agents)

    from $12,500

    / combined monthly

    Agent handles reply triage and personalisation requests; flows handle the volume. The pair that makes email feel personal at scale.

Every engagement is quoted before it's confirmed. These are starting points, not contracts.

What you bring

The counter-prep. Light list — heavy when missing.

Email programs only work if we have the keys. The prep:

  • 01Admin access to your ESP (Klaviyo / Postscript / ConvertKit / HubSpot)
  • 02Existing flow inventory + last 90 days of performance data
  • 03Product catalogue access if eCommerce
  • 04Brand voice doc or 3 emails you love + 3 you don't
  • 05A single decision-maker for sends (no committee approvals on broadcasts)

Our flows looked good in Klaviyo's preview and converted like every other DTC brand. They rewrote them in our voice, wired up AI personalisation that didn't sound like AI, and revenue from email went from 18% of total to 31% in a quarter.

Head of CRM

DTC · Apparel · $4M ARR

The Recipe — universal

From a one-week audit to a full build, the cadence is the same.

  1. 01 · Source

    Discover

    Audit current state, identify the highest-leverage moves, set the scoreboard.

  2. 02 · Prep

    Architect

    Map the system: content model, data flows, integrations, agents, evals.

  3. 03 · Cook

    Build

    Ship in two-week increments. You see real surfaces, not slide decks.

  4. 04 · Plate

    Launch

    Quality bar: performance, accessibility, brand voice, schema, observability.

  5. 05 · Serve

    Scale

    Operate, measure, and compound — or hand off a system your team can run.

Stop us if you've thought any of this

We've heard it. Here's the real talk.

The three doubts that come up on every first call about email campaigns. You're not the first to think them — and you're not wrong to.

  • You've thought

    “We just hired an in-house email lead.”

    Real answer

    Pair us. We architect, they execute. Or we ship the architecture and hand off — your call. We don't want their job. We want their program to actually convert.

  • You've thought

    “AI-personalized email feels icky.”

    Real answer

    It feels icky when the AI writes badly. Brand-voice gates fix that. Every AI-generated message passes through a voice eval before send. Personalization without the uncanny.

  • You've thought

    “Our list is too small to invest.”

    Real answer

    Smaller lists need MORE care, not less. Every subscriber on a 5K list is worth what 50 are on a 50K list. The economics actually favor smaller lists with real flow architecture.

Got a fourth? Bring it to the call.

Asked & plated

Most-asked, here.

Which ESPs do you work with?
+
Klaviyo, Postscript, ConvertKit, HubSpot, and Beehiiv are our defaults. Mailchimp / ActiveCampaign / Customer.io are doable. We use what you're already on unless there's a real reason to migrate.
Will the AI-generated emails sound like AI?
+
No, because we ship them through brand-voice guardrails and human evals before any broadcast goes out. The AI does the heavy lifting on personalisation and segmentation; the voice stays yours.
How do you measure email program success?
+
Revenue attribution, not opens. We track placed-order rate per flow, revenue per recipient, and incremental lift vs control segments. Weekly performance reads in your inbox.
Pairs well with

The rest of the menu.

Yes Chef.

Wire the direct line.

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